Wednesday, April 05, 2006

Another posting, because it is a sunny day

More stuff from Saturday includes:

www.shapetheagenda.com is a website by the CIM that addresses a major topic for the marketers

By the way what is the difference between a marketer and a marketeer?
A Marketer is One that sells goods or services in or to a market, especially one that markets a specified commodity: a major wine marketer and a Marketeer is just another spelling of it and is no way a relation of Mouseketeer or Musketeer, adly there is no real joke.

Back to the website, this time the agenda concentrates on Marketing and Technology - the uses, the benefits and examines he central paradox of technology-enabled marekting, as well as exotic technologies and consider how marketers in these industries can overcome the challenge of bringing their inventions to market.

Shape the Agenda also has a list of marketing thinkers (look at Guru Gallery), then I picked Drayton Bird - ounded liek a fun name - he has a webste which has a list of case histories

More later when I get bored again

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