The importance of the colour blue in marketing
Just stuff taken from the Internet, so be prepared to take with a huge pinch of salt and be wary of your blood and heart conditions
Blue is one of the three primary additive colors; blue light has the shortest wavelength range (about 420–490 nanometers) of the three additive primary colors. The English language commonly uses "blue" to refer to any color from blue to cyan.
Colour coordinates
Hex triplet #0000FF
RGB (0, 0, 255)
CMYK (100, 100, 0, 0) Normalised to (0-255) (changing to (0-100)
HSV (240o, 100%, 100%)
Etymology
The modern English word blue comes from the Middle English, where it began to be used along with bleu, an Old French word of Germanic origin (possibly Old High German blao, "shining"). A Scots and Scottish English word for "blue-grey" is blae, from the Middle English bla ("dark blue," from the Old English blæd). As a curiosity, blue is thought to be cognate with blond and black, also with Latin flavus ("yellow"; see flavescent and flavine) and with Russian белый, belyi ("white," see beluga), all of which derive (according to the American Heritage Dictionary) from the Proto-Indo-European root *bhel- meaning "to shine, flash or burn", whence the names of various bright colors, and that of color black from a derivation meaning "burnt" (other words derived from this root include bleach, bleak, blind, blank, blush, blaze, flame, fulminate, flagrant and phlegm).
A clear sky on a sunnyday appears blue because of Rayleigh scattering of the light from the Sun. Large quantities of water appear blue because red light around 750 nm is absorbed as an overtone of the O-H stretching vibration. Interestingly, heavy water is colorless, because the absorption band (~950 nm) is outside the visible spectrum.
Blue at Wikipedia
The colour blue in food
A few years ago, the makers of "m & m's," an American candy which contains an assortment of different colored chocolate sweets, added a new color to its candy bag: Blue. Blue ? Why Blue? Although they reported that this was the result of a vote by m & m's fans it raises a few questions. It may very well be the last color left in the bag after the novelty wears off.
Of all the colors in the spectrum, blue is an appetite suppressant. Weight loss plans suggest putting your food on a blue plate. Or even better than that, put a blue light in your refrigerator and watch your munchies disappear. Or here's another tip: Dye your food blue! A little black will make it a double whammy. A million years ago, when our earliest ancestors were foraging for food, blue, purple and black were "color warning signs" of potentially lethal food.
Color and the appeal of various foods is also closely related. Just the sight of food fires neurons in the hypothalamus. Subjects presented food to eat in the dark reported a critically missing element for enjoying any cuisine: the appearance of food. For the sighted, the eyes are the first place that must be convinced before a food is even tried. This means that some food products fail in the marketplace not because of bad taste, texture, or smell but because the consumer never got that far. Colors are significant and almost universally it is difficult to get a consumer to try a blue-colored food -- though more are being marketed for children these days. Greens, browns, reds, and several other colors are more generally acceptable, though they can vary by culture. The Japanese are renowned for their elaborate use of food colorings, some that would have difficulty getting approval by the Food and Drug Administration in the United States.
Blue Colouring
Marketing for the Tweens Market
With tweens, aged about eight to 12, you move into the "concrete operations" stage.
Here, "kids can classify and prioritize. They have the capability for logic, for understanding...why something may be better or more valuable." These tweens may be able to outwit younger kids at trading games such as Pokemon because they understand this concept of value.
"They become very peer oriented, but they're really still not totally conceptual," said Livingston. "They can't make big, abstract leaps. If you put a blue ball (in a magazine ad) and said, 'This can be your world if you wear this cologne; you'll be in a state of euphoria,' they wouldn't get any of that."
Tween sector can't make abstract leaps in advertising
Any other ideas welcome, click on comments
Blue is one of the three primary additive colors; blue light has the shortest wavelength range (about 420–490 nanometers) of the three additive primary colors. The English language commonly uses "blue" to refer to any color from blue to cyan.
Colour coordinates
Hex triplet #0000FF
RGB (0, 0, 255)
CMYK (100, 100, 0, 0) Normalised to (0-255) (changing to (0-100)
HSV (240o, 100%, 100%)
Etymology
The modern English word blue comes from the Middle English, where it began to be used along with bleu, an Old French word of Germanic origin (possibly Old High German blao, "shining"). A Scots and Scottish English word for "blue-grey" is blae, from the Middle English bla ("dark blue," from the Old English blæd). As a curiosity, blue is thought to be cognate with blond and black, also with Latin flavus ("yellow"; see flavescent and flavine) and with Russian белый, belyi ("white," see beluga), all of which derive (according to the American Heritage Dictionary) from the Proto-Indo-European root *bhel- meaning "to shine, flash or burn", whence the names of various bright colors, and that of color black from a derivation meaning "burnt" (other words derived from this root include bleach, bleak, blind, blank, blush, blaze, flame, fulminate, flagrant and phlegm).
A clear sky on a sunnyday appears blue because of Rayleigh scattering of the light from the Sun. Large quantities of water appear blue because red light around 750 nm is absorbed as an overtone of the O-H stretching vibration. Interestingly, heavy water is colorless, because the absorption band (~950 nm) is outside the visible spectrum.
Blue at Wikipedia
The colour blue in food
A few years ago, the makers of "m & m's," an American candy which contains an assortment of different colored chocolate sweets, added a new color to its candy bag: Blue. Blue ? Why Blue? Although they reported that this was the result of a vote by m & m's fans it raises a few questions. It may very well be the last color left in the bag after the novelty wears off.
Of all the colors in the spectrum, blue is an appetite suppressant. Weight loss plans suggest putting your food on a blue plate. Or even better than that, put a blue light in your refrigerator and watch your munchies disappear. Or here's another tip: Dye your food blue! A little black will make it a double whammy. A million years ago, when our earliest ancestors were foraging for food, blue, purple and black were "color warning signs" of potentially lethal food.
Color and the appeal of various foods is also closely related. Just the sight of food fires neurons in the hypothalamus. Subjects presented food to eat in the dark reported a critically missing element for enjoying any cuisine: the appearance of food. For the sighted, the eyes are the first place that must be convinced before a food is even tried. This means that some food products fail in the marketplace not because of bad taste, texture, or smell but because the consumer never got that far. Colors are significant and almost universally it is difficult to get a consumer to try a blue-colored food -- though more are being marketed for children these days. Greens, browns, reds, and several other colors are more generally acceptable, though they can vary by culture. The Japanese are renowned for their elaborate use of food colorings, some that would have difficulty getting approval by the Food and Drug Administration in the United States.
Blue Colouring
Marketing for the Tweens Market
With tweens, aged about eight to 12, you move into the "concrete operations" stage.
Here, "kids can classify and prioritize. They have the capability for logic, for understanding...why something may be better or more valuable." These tweens may be able to outwit younger kids at trading games such as Pokemon because they understand this concept of value.
"They become very peer oriented, but they're really still not totally conceptual," said Livingston. "They can't make big, abstract leaps. If you put a blue ball (in a magazine ad) and said, 'This can be your world if you wear this cologne; you'll be in a state of euphoria,' they wouldn't get any of that."
Tween sector can't make abstract leaps in advertising
Any other ideas welcome, click on comments
posted by A teacher returning to Geography Education at 2:17 pm
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