April Fools Day and excerpts from the CIM exam help hour

Last Saturday, on my way to the CIM exam help seminar (more of that later and see below) I was listening to Radio 4 (see I can be cultured) and heard about the following:

Taken from the BBC News page

But perhaps the most blood-boiling effort this year came from BBC Radio 4's Today programme.

After months of protests at the station losing its UK Theme - a medley of British tunes which woke up listeners for more than 30 years - it reported that a specially composed Euro Theme was to replace it.

It included a snippet of Beethoven's Ode to Joy, French accordion music and the theme tune from the Dutch-based 1970s detective drama Van Der Walk.

Today proudly announced the last was the "quintessence of Holland", as listeners up and down the UK almost choked on their cornflakes.

(more information can be found here)

So does April the 1st give the marketer an opportunity to good to miss for advertising products with spoof adverts and stories, here are a few more:

The Daily Mail showed pictures of a socialist red door being hung at No. 10 Downing Street (although I can't find proof of it yet on the web)

The Guardian said that Chris Martin from Coldplay would change his political allegiance to the Conservatives as David Cameron had a windmill on his home

The Times describes the joy of chip and sing, The Daily Mirror shows an oak tree with growths that look like the Royal Family, etc. But why do it, I guess first of all it is fun, but doesn't it add to a greater brand awareness, have a look at the following weblink from BMW

More examples are shown at the h2g2 page

Or have a look at this at Abegail's favourite web site

So have you found anymore? Add to comments

Information from the CIM Exam Help thingey, I thought it might be longer. But the chief exmainer had to run off elsewhere and this was the second session. Met a cute Australian, so the networking works with the CIM.

From Tuesday, we have only 62 revision days left or 9 weeks, which gives us removing hours for sleeping and working 57 hours left to revise for the exam.

I will put a precis of the notes up tomorrow and will bring a copy of the slides (if they are emailed in time) to the lecture.