Freddie Laker, academic airlines, superbowl adverts and kinky boots
Freddie Laker, one of the fathers of the lo-cost and no-frills airline, died on February the 9th 2006. He saw the niche for such a service in 1966 with the transatlantic Skytrain getting its permission to go ahead in 1977. The firm declared bankruptcy in 1982 owing £250 million. He was the inspiration for Sir Richrad Branson and Stelios Haji-loannou for Virgin Atlantic and easyJet (respectively). More can be found here
In a similar vein, another entrepreneur (is there like a French word for this word?) Barry Considine has set up an airline aimed at academics travelling between Oxford and Cambridge. The 22 minute flight is claimed to save 2 hours, so go look at Sky Commuter. Nearly complete spectrum opposites of the airline business.
If you liked the Honda adverts, why not have a look at this site. Part of the video Google library, this is a page with all the adverts from the Super Bowl XL - the best of the best adverts for American consumerism and some of the ones that didn't get through the censorship board. Why waste time on watching adverts, aren't we trying to look at other examples of marketing.
Then back on to the Niche Markets, there once was a shoe maker in Northampton, who as time went by with the strong pound and cheaper imports. The family name was Pateman, the son convinced his father to make boots for the drag queen market. Not only that he also got the BBC 2 series, Trouble at the Top, to make a documentary - an excellent advert. Then to top it off, you get a movie made of the success of the company. The film Kinky Boots and the company Divine, hey you can even watch the DVD, out now.
That's all for this week, now the curse of the Boston Group Matrix!
In a similar vein, another entrepreneur (is there like a French word for this word?) Barry Considine has set up an airline aimed at academics travelling between Oxford and Cambridge. The 22 minute flight is claimed to save 2 hours, so go look at Sky Commuter. Nearly complete spectrum opposites of the airline business.
If you liked the Honda adverts, why not have a look at this site. Part of the video Google library, this is a page with all the adverts from the Super Bowl XL - the best of the best adverts for American consumerism and some of the ones that didn't get through the censorship board. Why waste time on watching adverts, aren't we trying to look at other examples of marketing.
Then back on to the Niche Markets, there once was a shoe maker in Northampton, who as time went by with the strong pound and cheaper imports. The family name was Pateman, the son convinced his father to make boots for the drag queen market. Not only that he also got the BBC 2 series, Trouble at the Top, to make a documentary - an excellent advert. Then to top it off, you get a movie made of the success of the company. The film Kinky Boots and the company Divine, hey you can even watch the DVD, out now.
That's all for this week, now the curse of the Boston Group Matrix!
posted by A teacher returning to Geography Education at 6:51 pm
2 Comments:
Very comprehensive!
Can I just say how much I am hating the BCG and all that jazz. Reckon it's time to go back to hunches and guesswork - hurrah!
I went to a CIM event last Monday in Brighton about ‘ How to Protect your Brand’. The speakers were two lawyers specialised in intellectual property. I took down some notes (if I’d known I were to post them, I would have put a bit more effort into it!) Anyway I hope they are helpful to you.
How to Protect your Brand
The speaker first started off by talking about intellectual property and how to protect it. He stressed that we can only protect the expression of an idea, not the idea itself.
It is done by using a ä (trade mark) or a registered Ò mark. In a reform in 1995, the word trade mark was replaced by the word brand, but are both used.
A ä could be a sign, word, logo, colour, sound picture, smell, shape, 3D shape. For example, Coca Cola have registered the shape of their bottle, Mc Donald’s have registered the shape of their French fries box.
It should identify the business and should not conflict with other trade marks.
They can be:
1.Invented words such as Kodak, Reebok, etc.
2. Arbitrary words such as Apple for computers, Elephant for car insurance.
3. Suggestive words such as Pampers, Lastminute.com, Microsoft, etc.
4. Descriptive (that is not the best way to choose a trademark) such as Game, The Perfume Shop, Vision Express, etc.
5. Generic words which you cannot register such as Aspirin, Cornflakes, Hoover, Biro, Sellotape, etc.
He then talked about domain names for brands, ie the brand websites.
The second speaker talked about Copyright.
It can be applied to:
1. Literary works.
2. Dramatic and musical works.
3. Artistic works. They are given on a basis of the person’s life plus 70 years. So if the work is out of its copyright, it can be copied without illegal consequences.
4. Sound recordings and films.
5. Broadcastings.
6. Publications.
7.Databases as literary works. The EU introduced the Database as having copyright.
8. Moral rights. They are not technically a right but are also called right of attribution. (so long as you can prove the work is yours.)
9. The right to prevent derogatory treatment.
He then talked a little about licensing and patents.
If you have a registered product or company as a ä, and you do not trade with it for 5 years, it loses its registration.
The more you trade, the stronger your brand gets. He gave an example of a man in Russia who had registered the name Starbucks as a ä because Starbucks were not operating there and did not have any near intention to.
Starbucks took legal action against the man and won the case because of the strength of their name and brand.
Lena
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